Cashing in on the Love of Coffee

Morning. Noon. Night. We love our coffee in all its forms: hot, cold, with cream and sugar, or in a specialty drink, this ever-popular beverage has no seasonality and is in demand ALL day long. After months of takeout and dining at home, consumers are chomping at the bit to get out and enjoy immersive experiences again. Among those experiences will be the renewed joy of lingering after a wonderful meal (prepared by someone else) with great company and a delicious coffee—or simply enjoying a decadent coffee drink while reconnecting with a friend or colleague. Consumers are willing to pay a lot more for an espresso, latte, cappuccino, or cold brew coffee than they would for a regular cup , which presents an opportunity to increase beverage revenue at a time when it’s needed most. The higher price tag of specialty coffees paired with only a slightly higher cost of goods can yield 10-15% higher profits than a regular cup of drip coffee. But don’t you need a barista to make specialty